Hi, We're Ardently Studios!

Digital marketing experts who showcase your good side through engaging email content that grows sales using the audience you already have.

We Think You're Pretty Great

And we'll make sure everyone else does, too!

Your business changes lives—let us change yours. Email marketing delivers an average ROI of 3600% and over half of consumers say it's their favorite way to keep in touch with their favorite brands.

Start Connecting With Your Audience

Who We Work With

Your customers love you because you let your values take the lead, and so do we! We work with big thinkers and daydreamers on a mission to make a lasting mark on the world.

Impact More People
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Average Email ROI %
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Consumers Prefer Email
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Happy Clients
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Years Combined Experience

What We Do

Specializing in Klaviyo, we offer full-service email marketing, including planning, strategy, design, copy, and implementation. Here are a few examples of what we offer:

👋

Email Journeys

We'll create a series to welcome, educate, drive loyalty, or reengage your customers.

🌟

Promotional

Show off your latest products, sales, product recommendations, and personalized offers.

💸

Sales

Keep customers in the loop with order confirmations, shipping updates, and account info.

🔄

Newsletters

Engage your audience, drive brand loyalty, and stay top-of-mind with your customers.

Ad Hoc

We'll create an email to meet your unique needs, even if it's a one-off piece.

🎯

Segmentation & Analytics

Target the right message to the right audience at the right time with data-driven insights.

Who We Are

We're three driven, compassionate women who like to have fun (and a sweet treat) while we work our magic. With an eye for style, an ear for voice, and a mind for digital strategy, we know how to show off your good side. We're the Michelle to your Barack, the Cristina to your Meredith, the Donkey to your Shrek—here to give your email marketing the boost it needs to grow your sales, from planning to implementation.

Learn More

It's More Than Just a Name

Ardently adjective 1. Characterized by warmth of feeling, typically expressed in eager, zealous support or activity; 2. Shining, glowing

We're more than just your email marketing team: We're your biggest admirers. We're passionate about making your business shine, firing up your sales, and earning you glowing reviews from all your new customers. We have that same fierce, dedicated energy for all things email marketing. That's what makes us Ardently Studios.

Get to Know Ardently Studios

CM

Caroline McGowan

Head of Client Operations and Growth

Caroline heads up Client Operations and Growth, bringing with her a degree in marketing and six years of project management experience. She acts as your customers' voice, digging into your audience and ensuring that our strategy speaks directly to them. She's also your primary point of contact at Ardently Studios, giving you the most streamlined experience. When she's not at work, Caroline spends her time eating her way through St. Louis' best restaurants, playing games with her family, reading the newest romance novels, and traveling the world.

BJ

Beth Jones

Creative Director

With over a decade of experience in branding and digital design, Beth serves as the Creative Director at Ardently Studios. She leads the creative on every email and marketing asset, blending sharp visuals with just the right touch of personality, all while capturing your brand's identity and vision. Outside of work, she's into romantasy novels, gaming, houseplants, paddleboarding, and curating charcuterie boards that are *almost* too pretty to eat. She also watches terrible reality TV—and proudly.

GD

Ginny Dorn

Director of Content Strategy

As the Director of Content Strategy, Ginny dives deep into your brand strategy and voice to ensure we're speaking your language in every email. With six years of experience in copywriting and strategy, she creates content plans that drive open rates, then writes copy that converts readers into buyers. When she's not serving as our resident grammar nerd, Ginny loves to listen to podcasts, cook chef-grade vegan meals at home, walk her dog, dabble in self-help, and watch trash TV with her cats (because, balance).

Work With Us

Featured Case Studies

Scroll to explore our most successful client transformations.

Sustainable Fashion Brand

EcoThreads

Complete email marketing transformation for sustainable fashion DTC brand.

285% Revenue ↑
68% AOV ↑
42% Open Rate
Health & Wellness Coach

Dr. Michelle Rodriguez

Personal brand email marketing and course promotion strategy.

3,500 New Subs
$125K Revenue
55% Open Rate
SaaS Tech Startup

FlowTech

Zero to launch email strategy and customer onboarding flows.

8,500 Email List
32% Conversion
95% Onboarding
Environmental Non-Profit

Ocean Guardians

Donor engagement and retention campaign for marine conservation.

420% Donations ↑
89% Retention
15K New Subs
Farm-to-Table Restaurant

Harvest Table

Location-based email marketing for restaurant group expansion.

52% Repeat Visits
38% Ticket Size
25K Loyalty Members
Course Creator Launch

Maria Santos

Email launch strategy for digital marketing course creator.

$450K Launch Revenue
2,847 Students
78% Conversion

Don't Just Take Our Word For It

See case studies & examples of our past work below.

See Our Services

Sustainable Fashion Brand

E-commerce • Fashion • DTC Brand

← Back to Portfolio
285%
Email Revenue Increase
68%
AOV Boost
45%
Retention Improvement
42%
Welcome Series Open Rate

The Challenge

EcoThreads, a sustainable fashion startup, was struggling with customer retention and email engagement. Despite having quality products and strong brand values, their email marketing was generic and failing to connect with their environmentally-conscious audience. They needed a complete email strategy overhaul to drive repeat purchases and build lasting customer relationships.

Key Issues:

  • Low email open rates (18% average)
  • Poor customer lifetime value
  • Lack of segmentation strategy
  • Generic, non-personalized content
  • No automated email flows

Our Solution

We developed a comprehensive email marketing strategy that aligned with EcoThreads' sustainability mission while driving measurable business results. Our approach focused on building authentic relationships through value-driven content and strategic automation.

Strategy Implementation:

  • Created detailed customer personas based on sustainability values
  • Developed 6-email welcome series highlighting brand story and impact
  • Implemented behavioral segmentation for personalized messaging
  • Designed mobile-first email templates with brand-aligned visuals
  • Built automated flows for cart abandonment, post-purchase, and re-engagement
  • Created educational content about sustainable fashion practices
"Ardently Studios completely transformed our email marketing. They didn't just improve our metrics—they helped us build a community of customers who share our values. The personalized approach and sustainability-focused content resonated perfectly with our audience."
— Sarah Chen, Founder of EcoThreads

Results & Impact

Within 6 months of implementation, EcoThreads saw dramatic improvements across all key metrics. The new email strategy not only increased revenue but also strengthened brand loyalty and customer advocacy.

Detailed Results:

  • Email revenue increased from $12K to $46K monthly
  • Average order value rose from $85 to $143
  • Customer retention rate improved by 45%
  • Welcome series achieved 42% average open rate
  • Cart abandonment recovery rate reached 28%
  • Generated 1,200+ user-generated content posts from email campaigns
Start Your Transformation

Health & Wellness Coach

Personal Brand • Health & Wellness • Course Creator

← Back to Portfolio
3,500
New Subscribers
72%
Course Completion Boost
$125K
Email Campaign Revenue
55%
Average Open Rate

The Challenge

Dr. Michelle Rodriguez, a certified nutritionist and wellness coach, had built a solid local practice but wanted to scale her impact through digital courses and online coaching. Her existing email list was small and engagement was low. She needed a comprehensive email strategy to build her personal brand, nurture leads, and drive course sales.

Starting Point:

  • 450 email subscribers with low engagement
  • No consistent email communication
  • Limited online course sales
  • Lack of automated nurture sequences
  • No clear content strategy

Our Approach

We created a holistic email marketing strategy that positioned Dr. Rodriguez as a trusted authority while building genuine relationships with her audience. Our focus was on providing value first, then naturally introducing her coaching programs and courses.

Strategy Elements:

  • Developed weekly wellness newsletter with actionable tips
  • Created lead magnets for different stages of the wellness journey
  • Built segmented email sequences for various health goals
  • Designed course launch campaigns with educational pre-content
  • Implemented storytelling approach to share client transformations
  • Created VIP subscriber perks and exclusive content
"The team at Ardently Studios helped me find my voice online. Their email strategies didn't just grow my list—they built a community of people who trust my guidance and are excited about their wellness journey. The results speak for themselves!"
— Dr. Michelle Rodriguez, Wellness Coach

Outstanding Results

Dr. Rodriguez's email marketing transformation led to significant business growth and established her as a leading voice in the wellness space. The authentic, value-first approach resonated strongly with her target audience.

Key Achievements:

  • Grew email list from 450 to 3,950 subscribers in 6 months
  • Course completion rates improved from 23% to 72%
  • Generated $125K in revenue directly attributable to email campaigns
  • Achieved 55% average open rate (industry average: 21%)
  • Built waiting list of 800+ people for next course launch
  • Established partnerships with 5 wellness brands through email visibility
Build Your Authority

SaaS Tech Startup

B2B SaaS • Productivity Software • Tech Startup

← Back to Portfolio
8,500
Email List Growth
32%
Trial-to-Paid Conversion
95%
Onboarding Completion
3
Major Press Features

The Challenge

FlowTech, a productivity software startup, was preparing for their public launch with zero email subscribers and no marketing presence. They needed to build anticipation, generate qualified leads, and create a seamless onboarding experience for their project management platform targeting remote teams.

Starting Challenges:

  • No existing email list or marketing infrastructure
  • Complex product requiring education and onboarding
  • Competitive market with established players
  • Need to build brand awareness from scratch
  • Limited marketing budget for paid acquisition

Launch Strategy

We developed a comprehensive pre-launch and post-launch email strategy that built anticipation, educated prospects, and ensured successful customer onboarding. Our approach focused on positioning FlowTech as the solution for remote team productivity challenges.

Pre-Launch Phase:

  • Created "Behind the Startup" email series building founder credibility
  • Developed productivity tips newsletter for target audience
  • Built waitlist with exclusive early access incentives
  • Designed referral program to encourage organic growth
  • Created educational content about remote team challenges

Post-Launch Execution:

  • Implemented trial onboarding sequence with video tutorials
  • Built behavioral triggers based on product usage
  • Created upgrade campaigns for trial users
  • Developed customer success email program
"Ardently Studios was instrumental in our successful launch. They helped us build an engaged audience before we even had a product to sell. The email marketing strategy they created was the foundation of our go-to-market success."
— Marcus Chen, CEO of FlowTech

Launch Success

FlowTech's email-driven launch exceeded all expectations, establishing them as a legitimate competitor in the productivity software space. The strategic approach to audience building and user onboarding created a strong foundation for sustainable growth.

Launch Results:

  • Built email list from 0 to 8,500 qualified prospects in 4 months
  • Achieved 32% trial-to-paid conversion rate (industry average: 15%)
  • 95% of users completed onboarding sequence
  • Generated $285K ARR in first 6 months
  • Secured coverage in TechCrunch, Product Hunt, and Remote Work Magazine
  • Built customer base across 23 countries
  • Achieved 89% customer satisfaction score
Launch Your Success

Environmental Non-Profit

Non-Profit • Environmental Conservation • Donor Engagement

← Back to Portfolio
420%
Donation Increase
89%
Donor Retention Rate
15,000
New Email Subscribers
Viral
Featured Story Campaign

The Mission

Ocean Guardians, a marine conservation non-profit, was struggling to communicate their impact and maintain donor engagement. Despite doing incredible work protecting marine ecosystems, their fundraising was declining and donor retention was poor. They needed an email strategy that would inspire action and build lasting supporter relationships.

Initial Challenges:

  • Declining monthly donations over 18 months
  • Poor donor retention (34% year-over-year)
  • Difficult to communicate complex environmental issues
  • Limited storytelling and impact visualization
  • Aging donor base with low digital engagement

Our Conservation Strategy

We developed an emotionally-driven email strategy that made environmental conservation personal and actionable. Our approach focused on storytelling, impact transparency, and building a community of ocean advocates across different generations.

Campaign Elements:

  • Created "Marine Life Stories" series featuring rescued animals
  • Developed monthly impact reports with visual infographics
  • Built donor journey based on giving levels and interests
  • Implemented peer-to-peer fundraising campaigns
  • Created educational series about ocean conservation
  • Designed volunteer engagement and event promotion emails
"Ardently Studios helped us find our voice and tell our story in a way that truly resonates. The email campaigns they created didn't just raise funds—they built a movement. Our supporters now feel like part of our mission, not just donors."
— Dr. Elena Vasquez, Executive Director, Ocean Guardians

Conservation Impact

The email marketing transformation enabled Ocean Guardians to significantly expand their conservation efforts while building a passionate community of supporters. The results demonstrate the power of authentic storytelling in the non-profit sector.

Remarkable Outcomes:

  • Monthly donations increased from $8K to $41K
  • Donor retention rate improved to 89%
  • Email list grew from 2,100 to 17,100 subscribers
  • Volunteer participation increased by 156%
  • Turtle rescue story campaign reached 2.3M people organically
  • Secured major corporate partnership through email visibility
  • Enabled protection of additional 500 acres of marine habitat
Amplify Your Impact

Farm-to-Table Restaurant Group

Restaurant • Local Business • Farm-to-Table

← Back to Portfolio
52%
Repeat Visit Increase
38%
Higher Average Ticket
25,000
Loyalty Signups
2
New Locations Launched

The Restaurant Challenge

Harvest Table, a farm-to-table restaurant group with 3 locations, was struggling with customer retention and competing against larger chains. They needed a way to build customer loyalty, communicate their unique farm-fresh value proposition, and drive repeat visits during slower periods.

Business Challenges:

  • Inconsistent customer communication across locations
  • Difficulty differentiating from competitors
  • Seasonal fluctuations in customer traffic
  • No loyalty program or repeat customer strategy
  • Limited marketing budget for paid advertising

Our Flavorful Strategy

We created a location-based email marketing strategy that celebrated the farm-to-table philosophy while driving measurable business results. Our approach focused on creating a sense of community and exclusivity around the dining experience.

Strategy Components:

  • Developed weekly "Farm to Fork" newsletters featuring ingredient stories
  • Created location-specific menus and event promotions
  • Built loyalty program with points-based rewards
  • Implemented birthday and anniversary celebration campaigns
  • Designed seasonal menu preview emails for VIP customers
  • Created behind-the-scenes chef and farmer spotlights
"Ardently Studios helped us build relationships with our customers beyond just serving great food. Their email marketing turned our restaurants into community gathering places. We're not just feeding people—we're creating experiences they look forward to."
— James Patterson, Owner, Harvest Table Restaurant Group

Delicious Results

The email marketing program transformed Harvest Table from a collection of restaurants into a beloved local brand with a passionate customer base. The success enabled expansion and solidified their position in the competitive restaurant market.

Growth Achievements:

  • Repeat customer visits increased by 52%
  • Average ticket size grew from $42 to $58
  • Built loyalty program with 25,000 active members
  • Email open rates consistently above 45%
  • Generated $1.2M additional revenue in first year
  • Successfully launched 2 new locations with pre-built customer base
  • Established partnerships with 12 local farms through email connections
Grow Your Business

Digital Marketing Educator

Online Education • Course Creator • Digital Marketing

← Back to Portfolio
$450K
Launch Revenue
2,847
Students in 7 Days
78%
Email-to-Sales Conversion
92%
Student Satisfaction

The Education Challenge

Maria Santos, a digital marketing consultant, wanted to scale her expertise through online courses. She had the knowledge and experience but struggled with course launches, student engagement, and building an audience of entrepreneurs who would value her teaching. Her previous course launch generated only $18K in revenue.

Launch Obstacles:

  • Previous course launch underperformed significantly
  • Small email list with low engagement
  • Difficulty positioning against established course creators
  • No systematic approach to pre-launch audience building
  • Limited budget for paid promotion

Our Educational Strategy

We developed a comprehensive launch strategy that positioned Maria as the go-to expert for practical, actionable marketing advice for small businesses. Our approach focused on building trust through value-driven content and creating urgency through strategic scarcity.

Launch Sequence:

  • Created 8-week pre-launch content series building authority
  • Developed case study emails featuring client transformations
  • Built anticipation through behind-the-scenes course creation content
  • Implemented social proof campaigns with beta student testimonials
  • Designed limited-time bonuses and early-bird pricing
  • Created FOMO-driven launch week email sequence
"The email launch strategy that Ardently Studios created exceeded my wildest expectations. They didn't just help me sell a course—they helped me build a business and a community of entrepreneurs who trust my guidance. The results speak for themselves."
— Maria Santos, Digital Marketing Educator

Record-Breaking Launch

Maria's course launch became a case study in effective email marketing for online education. The strategic approach to audience building and launch execution created sustainable business growth and established her as a leading voice in small business marketing education.

Launch Success Metrics:

  • Generated $450K in course revenue in 7-day launch period
  • 2,847 students enrolled (previous launch: 127 students)
  • Achieved 78% email-to-sales conversion rate
  • 92% student satisfaction rating with course content
  • Built waitlist of 1,200+ for next course launch
  • Secured speaking opportunities at 3 major marketing conferences
  • Enabled Maria to hire team and scale her business
Launch Your Course

Let's Get Going

Fill out our contact form to get started, or skip ahead and schedule a discovery call with us here.

Our Services

Monthly Retainers Starting at $2,000

We'd love to work with you! Here's a glimpse into our services. Be sure to grab our service guide for our full offering and pricing.

Tier 1: Starter Plan

Ideal For: Startups or small DTC brands looking to kick off email retention marketing.
What's Included:
  • Up to 6 mobile-optimized emails per month
  • Copywriting and design tailored to your brand
  • Basic list segmentation
  • Monthly analytics review
  • One lead capture popup (design + implementation)
  • Includes two rounds of revisions

Tier 2: Growth Plan

Ideal For: Brands with some traction looking to scale retention marketing.
What's Included:
  • Up to 10 mobile-optimized emails per month
  • Copywriting and design tailored to your brand
  • Full audit of current retention strategy + personalized recommendations
  • Intermediate list segmentation & targeting
  • A/B testing for subject lines + CTAs
  • Lead capture popup strategy + testing
  • Monthly analytics review
  • Includes two rounds of revisions

Tier 3: Pro Plan

Ideal For: Established eCommerce brands ready to drive serious retention growth.
What's Included:
  • Up to 14 mobile-optimized emails per month
  • Copywriting and design tailored to your brand
  • Full audit of current retention strategy + personalized recommendations
  • Dynamic list segmentation & advanced targeting strategies
  • A/B testing on cadence and CTAs
  • A/B testing on design for two emails
  • Monthly analytics review + insights call
  • Includes two rounds of revisions

Flow & Automation Setup

Ideal For: eCommerce brands looking to nurture leads and earn revenue with fully automated emails.
What's Included:
  • Start-to-finish setup of 3—5 core automations (e.g., Welcome, Cart Abandon, Post-Purchase), including everything from strategy and copywriting to design and implementation
  • High-converting emails that drive repeat revenue
  • Email collection popup strategy + setup
  • Customized email best practices playbook your team can use after implementation

Add-On Services

Go beyond the tiers.
  • Email Ecosystem Audit: One-day deep dive of Klaviyo or ESP setup, flows, campaign performance, segmentation, and capture tools. Includes a written playbook + strategy session.
  • Flow Optimization: Optimization of existing email flows (e.g., Welcome, Post-Purchase, Winback, Browse Abandonment, etc.).
  • Popup & Lead Magnet Creation: Custom popup design with incentive strategy + ESP integration.
  • Ad Hoc Emails: Events, flash sale/limited time offer, major company updates, contest/giveaway, campaign branding for launches/seasonal promos.